When I started shawnblanc.net I wasn’t intentionally setting out to build a personal brand. But now that I have there are some positive and negative things that come with it, and there are many tensions when your brand and your business also happens to be your name.
**[Listen here.](http://shawntoday.s3.amazonaws.com/audio/shawntoday_2011-03-10.mp3)** (A whopping fourteen minutes.)