I’ve been thinking nonstop about how much to charge for *Delight is in the Details*. The price sets the perceived value of the content inside: too cheap and the buyer assumes the content isn’t all that original and valuable; too much and the buyer may expect the book to be something more than it is.
**[Listen here.](http://shawntoday.s3.amazonaws.com/audio/shawntoday-2013-07-31_180.mp3)** (10:04)
(P.S. Have a question or topic suggestion for a future episode? Email [[email protected]](mailto:[email protected]).)