So you want to write a blog? Why showing up every day is the most important “element” to your site, and why you’ll have to give yourself permission to be a stinky writer for the entirety of your career and not just at the beginning.
**[Listen here.](http://shawntoday.s3.amazonaws.com/audio/shawntoday-2012-04-10_154306.mp3)** (04:29)