Do you create content at all? Podcasts? Writing?
It doesn’t matter how big or how small your audience is: are you listening and looking for patters.
Ask your audience what they’re challenged by and what they’re interested in. See what they say, solve problems, address needs, etc.
**[Download here.](http://traffic.libsyn.com/shawntoday/shawntoday-2015-11-18-listening.mp3)** (08:10)