On today’s show I talk about my current biggest struggle with content strategy:
Balancing old and new. Building a plan going forward that keeps things fresh and evolving, while also allowing great work from the past to be easily discoverable.
At the end of the day, what is most important is the ability to be as helpful and valuable to as many people as possible as frequently as possible.
**[Download here.](http://traffic.libsyn.com/shawntoday/shawntoday-2015-11-11-stock_and_flow.mp3)** (14:35)