Why Content Marketing is Awesome

Today on Shawn Today I gush about my new favorite tool: [ConvertKit](http://mbsy.co/cPPQ2).

But mostly the show is about why Email Marketing, Content Marketing, and Content Strategy are awesome. If you do it right, it’s about providing the most value to the most people in the most relevant way.

**[Download here.](http://traffic.libsyn.com/shawntoday/shawntoday-2015-10-15-content_strategy.mp3)** (28:46)

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